Most owners we talk to in Odessa already have a website. The question is whether it does anything. A site that looks fine on a laptop but takes ten seconds to load on a phone, hides the phone number below the fold and never says which neighborhoods you serve is not working for you.
Start with the call
Put the phone number at the top of every page and make it tap-to-call on a phone. Put a short form on the pages people land on from Google. Say plainly what you do and where you do it: Odessa, Midland, Andrews, the Permian Basin.
Show real work
Photos of your own crew, your own trucks and your own jobs persuade. Stock photos of smiling strangers do not. The same goes for reviews: show the words your customers actually wrote.
Keep it fast and current
A site that loads quickly on a phone keeps the visitor long enough to call. A site that is updated when your hours, services or prices change keeps Google trusting it. That is the standard every site we build and host is held to.
